MMA Global Indonesia Umumkan Pemenang SMARTIES Indonesia Awards 2022
INSTANT IMPACT
TIKTOK | M&C Saatchi Indonesia (SerunyaDiTikTok)
SOCIAL IMPACT MARKETING
SUNLIGHT Unilever Indonesia | Mindshare (Festival Foodpreneur Bersinar: There is always a way for Indonesian women to shine!)
CROSS PLATFORM – ALL MEDIA
PANTENE PT Procter & Gamble Home Products Indonesia | MediaCom & Dentsu Creative Indonesia (Recharged Hair, Recharged Me!)
GAMING, GAMIFICATION & E-SPORTS
LINKAJA | TikTok Indonesia & Dentsu (LinkAja searches for The Greatest Gamers on TikTok)
SOCIAL MEDIA MARKETING
UBUD WRITERS & READERS FESTIVAL | M&C Saatchi Indonesia (The Thread Story)
SHORT OR LONG FORM VIDEO
PANTENE INDONESIA PT Procter & Gamble Home Products Indonesia | Dentsu Creative
Indonesia & MediaCom Indonesia (Recharged Hair, Recharged Me!)
EXPERIMENTAL/INNOVATION TECHNOLOGY
WARDAH PT Paragon Technology and Innovation | Omnicom Media Group PHD Indonesia (Wardah – Advanced Beauty Tech)
SEARCH
BLU PT Bank Digital BCA | PT. Rayu Hati Anak Bangsa & ADA Asia (#bluBisaGitu Pre-Roll)
SPATIAL TECHNOLOGY
POCARI SWEAT PT Amerta Indah Otsuka | mSix Indonesia (Born to Sweat, Let’s Run Again!)
PROGRAMMATIC
MCDONALD’S PT Rekso National Food | OMD Indonesia YMT (Yield Marketing Technology) (Harnessing Power of First & Third-Party Data to Drive Sales)
AUDIO/ VOICE/SONIC BRANDING
BLIBLI | Wavemaker Indonesia & YMT (Yield Marketing Technology) (Strengthening Brand’s
Unique Value Using Karaoke Ad Units)
CUSTOMER EXPERIENCE (CX)
POND’S MEN Unilever Indonesia | Mindshare Digital Turbine (Mobile Gamification Delivers
Blockbuster Engagement for Pond’s Men X Spider-Man Campaign
DATA INSIGHTS
GOOGLE SEARCH Google | Toaster (Reviews of Hope)
CREATOR/INFLUENCER MARKETING
TIKTOK | M&C Saatchi Indonesia (SerunyaDiTikTok)
PERSONALIZATION
BLU PT Bank Digital BCA | PT Rayu Hati Anak Bangsa (#bluBisaGitu Pre-Roll)
INTEGRATED ECOMMERCE INNOVATION
L’ORÉAL PROFESSIONAL PRODUCTS DIVISION L’Oréal Indonesia | WAVEMAKER (L’Oréal
Professional: Saving salon community while driving growth in salon business)
O2O/NEW RETAIL/INNOVATIVE SALES CHANNELS
COCA-COLA The Coca-Cola Company | WPP – MediaCom & Publicis Media – Starcom Grivy
(Recruiting the Next Generation of Coke Drinkers at Scale Enabled by Grivy)
BRAND PURPOSE/ACTIVISM
GRAB | M&C Saatchi Performance (Bersatu: Sacrifice a Promo and Turn it Into a Donation). (srv)
