Ekonomi

MMA Global Indonesia Umumkan Pemenang SMARTIES Indonesia Awards 2022

INSTANT IMPACT

TIKTOK | M&C Saatchi Indonesia (SerunyaDiTikTok)

SOCIAL IMPACT MARKETING

SUNLIGHT Unilever Indonesia | Mindshare (Festival Foodpreneur Bersinar: There is always a way for Indonesian women to shine!)

CROSS PLATFORM – ALL MEDIA

PANTENE PT Procter & Gamble Home Products Indonesia | MediaCom & Dentsu Creative Indonesia (Recharged Hair, Recharged Me!)

GAMING, GAMIFICATION & E-SPORTS

LINKAJA | TikTok Indonesia & Dentsu (LinkAja searches for The Greatest Gamers on TikTok)

SOCIAL MEDIA MARKETING

UBUD WRITERS & READERS FESTIVAL | M&C Saatchi Indonesia (The Thread Story)

SHORT OR LONG FORM VIDEO

PANTENE INDONESIA PT Procter & Gamble Home Products Indonesia | Dentsu Creative
Indonesia & MediaCom Indonesia (Recharged Hair, Recharged Me!)

EXPERIMENTAL/INNOVATION TECHNOLOGY

WARDAH PT Paragon Technology and Innovation | Omnicom Media Group PHD Indonesia (Wardah – Advanced Beauty Tech)

SEARCH

BLU PT Bank Digital BCA | PT. Rayu Hati Anak Bangsa & ADA Asia (#bluBisaGitu Pre-Roll)

SPATIAL TECHNOLOGY

POCARI SWEAT PT Amerta Indah Otsuka | mSix Indonesia (Born to Sweat, Let’s Run Again!)

PROGRAMMATIC

MCDONALD’S PT Rekso National Food | OMD Indonesia YMT (Yield Marketing Technology) (Harnessing Power of First & Third-Party Data to Drive Sales)

AUDIO/ VOICE/SONIC BRANDING

BLIBLI | Wavemaker Indonesia & YMT (Yield Marketing Technology) (Strengthening Brand’s
Unique Value Using Karaoke Ad Units)

CUSTOMER EXPERIENCE (CX)

POND’S MEN Unilever Indonesia | Mindshare Digital Turbine (Mobile Gamification Delivers
Blockbuster Engagement for Pond’s Men X Spider-Man Campaign

DATA INSIGHTS

GOOGLE SEARCH Google | Toaster (Reviews of Hope)
CREATOR/INFLUENCER MARKETING

TIKTOK | M&C Saatchi Indonesia (SerunyaDiTikTok)

PERSONALIZATION

BLU PT Bank Digital BCA | PT Rayu Hati Anak Bangsa (#bluBisaGitu Pre-Roll)

INTEGRATED ECOMMERCE INNOVATION

L’ORÉAL PROFESSIONAL PRODUCTS DIVISION L’Oréal Indonesia | WAVEMAKER (L’Oréal
Professional: Saving salon community while driving growth in salon business)

O2O/NEW RETAIL/INNOVATIVE SALES CHANNELS

COCA-COLA The Coca-Cola Company | WPP – MediaCom & Publicis Media – Starcom Grivy
(Recruiting the Next Generation of Coke Drinkers at Scale Enabled by Grivy)

BRAND PURPOSE/ACTIVISM

GRAB | M&C Saatchi Performance (Bersatu: Sacrifice a Promo and Turn it Into a Donation). (srv)

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